Build stronger customer relationships that lead to a higher number of surgical bookings.

Inform&Enhance® Software is the first “customer relationship management” software geared to the unique needs of cosmetic surgery patients.  The software offers proven strategies and systems designed to automatically provide proactive and ongoing patient contact.  Regular updates help you respond to the latest market trends and patient preferences.

• Maximize the number of callers who have surgery with our proven, customized patient interface.

• Create unique messages to your patients that complement your existing marketing strategy with over 100 personalized document templates.

• Analyze practice performance and pinpoint growth opportunities or obstacles with marketing and revenue-focused reports designed to help you understand and grow your cosmetic practice.

Maximize the number of callers who have procedures and reduce the number of patients who "fall through the cracks."

It’s a fact: practices that define and manage patient relationships generate higher revenue.  This software contains a pre-defined system that you can customize to reach your practice goals.  It guides you through each step of patient interactions and suggests timetables for effective follow-up.  By modifying the templates, you can create your own unique patient care protocols and organize your practice to maximize efficiency. 

Measurable data tells an unbiased story that can help guide your practice in the right direction

Inform&Enhance® uses a databased approach to pinpoint growth opportunities or realize obstacles to your success.  In this way, you can use your own practice’s ongoing history (your data) as a powerful, competitive tool.

Mentor Solutions introduced the conversion and capture rate metrics that are now used throughout the cosmetic surgery industry.

These metrics describe surgical booking percentages using many criteria, including source, procedure, staff and physician.  Using this conversion data to forecast sales and measure practice performance against industry standards can help your practice flourish.

Choose from over 100 reports that will help you analyze specific practice issues in order to make informed management and marketing decisions. 

Here are some examples:

Measure your practice’s effectiveness in converting prospects into surgical cases.

You need laser-like precision from your reporting in order to know what is working and what is not.  Knowing how many prospects have surgery isn’t nearly detailed enough.  You need to be able to break down conversion rates by each step in the patient’s progress:

• initial contact
• appointment
• consultation
• surgery scheduling etc. 

With I&E reports, you can filter by procedure, source, staff member, surgeon, office, patient type, etc.  Conversion reports include average time frames to further help you plan and forecast future patient activity.  Optimally, in today’s “retail” environment, the best practices operate on one out of two incoming callers while the mode practice needs six patients for every surgery completed. That means operating your practice optimally increases your income on the same amount of new patient activity.

Evaluate your practice’s most profitable procedures.

Just because a facelift seemingly generates more revenue doesn’t mean that it actually is the most profitable procedure for your practice.  Using I&E’s Revenue Per (Surgical) Hour reporting capability and combining it with procedure conversation and capture rate reports, you will be able to focus your efforts and marketing expenditures where they will have the most impact on your bottom line. 

Discover which of your marketing investments are really paying off.  In dollars and in effort.

Using I&E specialized reports, you can determine your most profitable and productive marketing channels.  Knowing your Return on Investment (ROI) in dollars isn’t enough.  What about the effort required to generate that revenue?  The bottom line is that more phone calls don’t necessarily translate to more surgical income.  In fact, two sources with the same ROI may be quite different when analyzed by your practice’s effort as shown in conversion and capture rates.  Both sources may return $4.00 for every $1.00 invested, but one source may generate lots of “shoppers” who consume staff time while the other source produces fewer callers who are, nonetheless, far more likely to schedule surgery.

Make the most of your surgical time.

Unused surgical time is one of the most expensive and unrecognized problems a practice can have.  Just two vacant surgical hours per week could be losing your practice $150,000 a year.  Keeping your surgery schedule full requires a proactive strategy that starts with the first phone call.  Using ongoing management skills coupled with I&E’s sophisticated revenue forecasting tools can help you fill those empty surgical slots or late cancellations with patients who are already in your database.

Find out if your discount policies are paying off.

While discounting is an important aspect of every cosmetic practice, money can be lost unnecessarily without ongoing monitoring.  I&E’s discounting features and detailed reports enable you to analyze whether your policies are paying off.  If you have multiple physician partners or several patient coordinators or offices, this becomes even more important.  Finding hidden revenue in your practice may be as easy as getting a handle on who received a discount and why.

Grow Your Practice With A Sales and Marketing Strategy

I&E includes a complete patient education and communication strategy allowing you to print or email pre-defined packages to your patients.  Materials are as professional as your practice, personalized to each patient, highly informative, and easy to read and understand.  Match the style and format of your existing marketing collateral or we would be pleased to custom design a unique identify for your practice.

I&E includes over 35 letters for specific patient communication, which can be produced with the click of a button.  Special marketing documents (doctor’s biography, maps, etc.) can be customized to tell your unique story to patients. 

Meet Patient Expectations For Personalized Fee Quotes

Today’s sophisticated cosmetic surgery consumers expect to be given a professional Fee Estimate.  I&E was the first software to include this valuable tool where all of your fees, physician, OR, anesthesia, and supplies, can be pre-programmed for quick quoting.  The program includes four discounting methods to evaluate the actual costs, reason for discount and percentages given.  Because patients want choices, you can easily generate multiple quotes and save all the options you have provided to the patient. 

Simplify Patient Communications With Mail Merge Capabilities

I&E mail merge features have recently been upgraded to be user-friendlier.  Letters, labels, forms, and envelopes can be merged and printed or emailed all at one time.  To-Do list items can be completed for multiple patients simultaneously which saves staff time.  Mail merge is also a particularly cost-effective internal marketing tool.  With I&E mail merge, you always have the flexibility of communicating with all patients or a select group based on specific criteria.  And, routinely used mail merge lists can be saved for re-use.

Automate Prescriptions and Improve Patient Compliance

There are two components to prescriptions in any practice.  First is the internal and repetitious task of writing prescriptions over and over again for the same medications.  I&E solves this problem by letting you pre-define medication groups for all of your procedures or treatments.  Substitutions are readily available on a per-patient basis. 

The second component deals with patient understanding.  Clear instructions reduce nursing calls during office hours and night and weekend calls for the surgeon.  I&E, unlike any other program, has special patient-only medication instructions which provide much more detailed patient information in separate medication documents.

Present Informed Consent Documentation in a Patient-Friendly Format

Inform&Enhance® includes the complete Inform&Consent® PROGRAM.  The program’s personalized, patient-friendly surgical booklets detail the entire surgical process, from beginning to end.  Information is included on preparing for surgery, medications to avoid, the surgical facility, specific procedure risks, post-op and healing instructions, anesthesia information…as well as Informed Consent documentation.  This method of education reduces the number of post-operative calls and better prepares the patient for their surgical experience. 

For more information about our software call us at 800-994-6367 or contact us online.